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Important terms

Convergence Culture - Jenkins states that convergence culture is the movement of content across multiple platforms. He uses the example of the "Evil Bert" incident. Basically some kid photoshopped Bert from Sesame Street into pictures with people like Bin Laden and Hitler. The picture of Bert and Osama ended up on anti American posters in the Middle East, and then on CNN. He talks about all of the channels that the photo went through. Bert was on TV, his picture ends up going through photo shop, then back onto the internet, printed in the Middle East, taped by CNN, and broadcast back into American Living rooms. Pretty crazy journey across multiple platforms.

Participatory Culture - We no longer idly consume media, we participate. We provide feedback. We post on Twitter, and those tweets end up on news networks like CNN. We also consume media, and remix and regurgitate it back out in different forms. Websites like YouTube allow us to create our own media, and post feedback on media that others have created.